简答题Many characteristics may influence buyer's perceptions and responses. The major categories of characteristics include: ______. A、cultural characteristics B、social characteristics C、personal characteristics D、psychological characteristics简答题Cultural factors exert deep and _______ influence on consumer behaviours. A、little B、profound C、moderate D、proper简答题Consumers may obtain information from many sources, including _____. A、personal sources B、commercial sources C、public sources D、experiential sources简答题An appealing advertisement or a warm discussion with your friends, might trigger your desire to buy a car. This is called ________. A、internal stimuli B、internal impulse C、external stimuli D、external impulse简答题______ is a person's way of living as expressed in his or her psychographics. It involves a person's activities, interests and opinions. A、Hobby B、Lifestyle C、Social status D、Life-cycle简答题In large business markets, a large number of buyers account for most of the purchasing.() A、正确 B、错误简答题Business buyers usually face more complex buying decisions and longer and more ________ decision process. A、difficult B、sensitive C、regulated D、formalized简答题______ are a society's relatively permanent and ordered divisions whose members share similar values, interests, and behaviours. A、Cultures B、Values, beliefs and attitudes C、Social classes D、Personal factors简答题B2B marketers may roll up their ______ and work closely with their business customers during all stages of the buying process. A、trousers B、sleeves C、shirts D、suits简答题Business buyers respond to economic factors, not personal factors. () A、正确 B、错误简答题______ means how consumer process information to choose among alternative brands. A、Need recognition B、Information search C、Alternative evaluation D、Purchase decision简答题The buyer's characteristics which may influence how he or she will ______ or react to the stimuli. A、perceive B、think C、assume D、appreciate