______ means how consumer process information to choose among alternative brands.
A、Need recognition
B、Information search
C、Alternative evaluation
D、Purchase decision
A、Need recognition
B、Information search
C、Alternative evaluation
D、Purchase decision
市场营销英语
章节列表
Chapter 1 Marketing Basics30Chapter 2 Company and Marketing strategy13Chapter 3 Analysing the Marketing Environment14Chapter 4 Managing Marketing Information to Gain Customer Insights8Chapter 5 Understanding Customers and Buyer Behaviour12Chapter 6 Designing a Customer-driven Marketing Strategy9Chapter 7 Products, Services, and Brands16Chapter 8 New Product Development and Product Life-Cycle Strategies11Chapter 9 Pricing Issues11Final Exam41Chapter10 Marketing Channels: Delivering Customer Value13Chapter 11 Engaging Customers5Chapter 12. Personal Selling and Sales Promotion16Chapter 13 Buzz Marketing, Digital and Social Media Marketing6Chapter 14 Marketing Budget and Legal Aspects2Chapter 15 The Global Marketplace20Chapter 16 Sustainable Marketing: Social Responsibility and Ethics18