简答题What is/are the function()/purpose() of developing new products?() A、To replace the old ones. B、To lengthen the product line. C、To enrich the product mix. D、All of the above. Key:D简答题The R&D department will develop and test one or more physical versions of the product concept. Developing a successful ____, however, can take days, weeks, months or even years. A、model B、prototype C、proposal D、type简答题Idea screening is defined as ____ and ____ new product ideas to get the most promising ones for business. A、generating B、evaluating C、developing D、contrasting简答题Ifthe product concept passes the business test, it must be developedinto a physical product. () A、正确 B、错误简答题______ belong to the category of intangible products. A、Healthcare B、Financial services C、Airline services D、Hospitality service简答题____ is the process of introducing a new product or production method into commerce—making it available on the market. A、Marketing strategy development B、Business analysis C、Product development D、Commercialisation简答题T______ are examples of tangible products. A、Clothes B、Mobile phone C、Toys D、Cars简答题____ means when the new product idea should be able to survive in the market. A、Selling points B、Technical feasibility C、Profitability D、Market viability简答题The maturity stage is a stable stage where sales are high but growth rate is low.() A、正确 B、错误简答题The product life cycle is normally divided into four stages, namely: introduction, growth, ____ and decline. A、automation B、adulthood C、maturity D、congestion简答题Once a product concept and related marketing strategy are determined, marketers can evaluate the ____ of the proposed new product. A、business potential B、business attractiveness C、business opportunity D、business appeal