简答题The post-recession recovery brings ________ back to consumers, they still tend to buy less, spend less and save more. A、profits B、benefits C、advantages D、means填空题Belonging needs may overcome the physiological and security needs, depending on the strength of the peer pressure.简答题Deficiency needs include _____. A、esteem needs B、friendship and love C、security needs D、physiological needsKey: ABCD填空题If these "deficiency needs" are not met, the individual will feel anxious and tense.简答题Today, companies are sourcing more supplies and components abroad and developing new products for specific market. The key words here are _____. A、globalization B、global sourcing C、localization D、All the above.简答题Safety needs include _____. A、physical safety B、financial security C、savings account D、disability accommodationsKey: ABCD简答题In this digital age, the way we communicate, access and share information, enjoy entertainment and do shopping have been totally _________ and reshaped. A、altered B、toppled C、changed D、adjusted简答题Advertising and selling are only the tip of the marketing______ A、hamburger B、ice cream C、iceberg D、sandwich填空题Traditionally, many people think of marketing as only advertising and selling. But in this new century, marketing must be understood in the sense of satisfying customer needs.简答题In a narrower business context, marketing involves building profitable, _______ exchange relationships with customers. A、value-taken B、value-token C、value-laden D、value-chosen填空题People with low self-esteem often need respect from others.简答题The goal of marketing is to create value for customers in order to ____ value (in monetary terms) from customers in return. A、keep B、capture C、take D、move简答题Marketing is more concerned with creating, building, _________ and ________ relationships with customers. A、gaining B、maintaining C、enhancing D、increasing填空题Forward-looking companies readily accept their responsibilities to the world around them and view sustainable marketing as an opportunity to do well by doing good.填空题What marketers need to do is to construct a seller-driven marketing strategy.填空题Non-profit organizations such as universities and colleges should not show any interest in marketing.简答题Marketers seem to know everything about you, from your habits to your preferences. They reach you ________, _________ and ________. A、directly B、personally C、interactively D、promptly填空题In this new century, the marketing landscape is already changed, and all traditional marketing approaches are not applicable any more.简答题Business will ultimately _______ the rewards of value from consumers in the forms of sales, profits and long-term customer equity. A、treat B、see C、deliver D、reap填空题The need for self-actualization is placed at the bottom of Maslow’s Hierarchy of Needs.