填空题Product mix decision making is a dynamic process.填空题Marketers need to choose a quality level which will support the product’s positioning. In this context, the quality can be understood as conformance quality.简答题____ refers to how closely related the product lines are in terms of end use, production requirements, distribution channels or any other way. A、Product mix width B、Product mix length C、Product mix depth D、Consistency简答题____ means adding more items within the present range of the line. A、Line filling B、Upward stretching C、Downward stretching D、2-way stretching简答题The line of products typically shares the same _________. A、logo B、brand C、colour scheme D、All of the above.简答题选择题 1)The development of a product starts by defining the benefits it offers to consumers. These benefits are commonly presented and delivered by _____ A、product attributes B、product packaging C、product naming D、product labelling简答题Apple tried to introduce the iPhone 5C, which was regarded by many as a low-price basic smartphone, yet it failed due to the company's inappropriate high price policy. This is ____. A、line filling B、upward stretching C、downward stretching D、2-way stretching填空题Modern marketers tend to offer products with varying features. However, only those features with substantial values worthier than the marginal costs should be added.填空题A brand identifies the products or services of one seller and differentiates them from those of competitors.简答题Line filling is to introduce new products that are ____ the brand's initial positioning. A、different from B、similar to C、distinctive from D、consistent with填空题A company located at the upper end of the market may choose to stretch the product line upward.简答题The product mix, also called product ____, of a company involves all products that a company has for sale. A、line B、portfolio C、package D、range填空题Companies can make product lines more consistent, or less consistent.简答题The product mix width refers to the total number of items a company carries within the product lines. () A、正确 B、错误填空题Product support services is a minor part of the product and the total offering.填空题The brand is the basis on which a whole story can be told about the product’s special qualities.