简答题\n Using a() _________ marketing (or mass marketing) strategy, a firm might very possibly decide not to target a specific segment but the whole market. A、differentiated B、undifferentiated C、concentrated D、segmented\n简答题\n At the end of a certain period, say, one fiscal year, the customer can generally redeem the points in the loyalty card for some ______. A、coupons B、vouchers C、gifts D、cash\n简答题\n A loyalty card can also be named as ______. A、club card B、rewards card C、points card D、advantage card\n简答题\n In evaluating different market segments, a company must pay attention to three factors. They are ______. A、company objectives and resources B、company size C、segment structural attractiveness D、segment size\n简答题\n Colgate offers toothpastes to its customers with different needs like sensitivity, whitening, and launches different toothpastes brands. This is called ____ marketing. A、mass B、differentiated C、undifferentiated D、concentrated\n简答题\n When it comes to choosing a targeting strategy, companies need to consider many factors which include ______. A、resources of the company B、market variability C、competitors’ marketing strategies D、All of the above.\n简答题\n ACORN, which is short for A Classification of Residential Neighbourhoods, uses residential areas and related property prices to classify people. () A、正确 B、错误\n简答题\n A segment of something is one part of it considered separately from the rest.\n简答题\n A segment is less attractive, if ____. A、it has few strong and aggressive competitors B、it is relatively difficult for new comers to enter C、it is already packed with many strong and aggressive competitors D、it is too easy for new comers to enter\n