填空题When there are changes in government, international marketers might prefer export marketing to direct foreign investment.填空题Business norms and behavior vary from country to country.简答题________ means using the same marketing strategy approaches and marketing mix worldwide. A、Uniformed global marketing B、Standardized global marketing C、Adapted global marketing D、Adopted global marketing填空题The investment and risk are greater in indirect exporting than direct exporting, but the potential return is greater as well.填空题Entering foreign markets is a tempting option, and all companies need to venture into international markets.简答题For licensing, the licensee buys the right to use the company's _______ based on the agreement. A、manufacturing process B、trademark C、trade secret D、patent填空题Subsistence economies trade goods among themselves, and also export their goods to other types of economies for raw materials and semi-finished goods.简答题The simplest way to enter a foreign market is through _________. A、exporting B、contract manufacturing C、joint ownership D、direct investment简答题Which of the following is/are the options that companies have when they decide to go global?() A、Exporting. B、Joint venturing. C、Direct investment. D、Importing.填空题Supporters of adapted global marketing believe that technology is making the global market a smaller place and that the needs of consumers around the world are becoming similar.填空题A strong brand should retain its core values and identity but tailor its message to suit individual markets.填空题Subsistence economies are good markets for large equipment, tools and supplies, and trucks.简答题________ is a joint venture in which a company contracts with manufacturers in a foreign market to make its product or provide its service. A、Licensing B、Contract manufacturing C、Management contracting D、Joint ownership简答题Subsistence economies are good markets for large equipment, tools and supplies, and trucks.() A、正确 B、错误填空题Companies must be careful not to expand beyond their capabilities by operating in too many countries too soon.简答题The BRIC countries (Brazil, Russia, India, and China) belong to ______. A、subsistence economies B、raw material exporting economies C、industrializing economies D、industrial economies简答题Nations differ greatly in their political-legal environments. Which is/are major factor() to consider regarding the political-legal environment? () A、The country’s attitudes toward international buying. B、Government bureaucracy. C、Political stability. D、Monetary regulations.简答题The aspects of international marketing environment include: A、The International Trade System B、Economic Environment C、Political-Legal Environment D、Cultural Environment简答题______ are limits on the amount of foreign imports that they will accept in certain product categories. A、Tariffs B、Quotas C、Exchange controls D、Nontariff trade barriers简答题In which type of industrial structure, the vast majority of people engage in simple agriculture?() A、Subsistence economies. B、Raw material exporting economies. C、industrializing economies. D、Industrial economies.