简答题If one business insists on doing business in an ethical way, that would very much promotes its corporate image.( ) A、正确 B、错误简答题Which of the following is/are key driving factor() of companies’ adopting sustainable marketing?() A、Customer demand for socially responsible products and actions. B、Companies demand sustainability initiatives from their suppliers. C、New regulations and public policies. D、Increasing cost and volatile prices of natural resources.简答题Green products tend to be more expensive because the _________ may cost more than the conventional ones. A、ingredients B、delivery C、packaging D、promotion填空题Environmentalists are against marketing and consumption.填空题Social marketing refers to the act of using marketing techniques to convince people to change their behaviours for their own good or for the benefit of the society as a whole.填空题To survive in the market, some green product marketers use effective targeting to minimize the green price gap.填空题The goal of social marketing is to minimize social problems such as crime or poverty.填空题Sustainable marketing calls for socially and environmentally responsible actions that meet the immediate needs of customers and the company.简答题One aspect of sustainable-marketed product is using ___________ manufacturing and distribution methods that minimize the company’s carbon footprint. A、less B、light C、lean D、simple填空题Companies can use ethical marketing as a way to develop a sense of trust among their customers.填空题People tend to appreciate those who can insist on conducting ethically, doing what is right, protecting the values that they hold true.填空题Organic food grown with natural fertilizers may be less expensive than those foods not utilizing natural fertilizers.填空题A good cause means something or somebody deserving help, especially a charity.填空题The word "ethics" refers to a system of moral principles or moral codes.填空题Strong sustainable brands should have a brand image of the product or service having a positive impact on people and the environment.简答题Ethical marketing practices may include ______. A、social marketing B、cause-related marketing C、green marketing D、responsible purchasing简答题A place-related sustainable marketing area of increased interest is buying ________. A、internationally B、globally C、domestically D、locally填空题Ethical marketing practices can help build decent and positive corporate image for companies, thus would help enhance and strengthen the ties between them and consumers.