简答题The post-recession recovery brings ________ back to consumers, they still tend to buy less, spend less and save more. A、profits B、benefits C、advantages D、means简答题Marketers seem to know everything about you, from your habits to your preferences. They reach you ________, _________ and ________. A、directly B、personally C、interactively D、promptly简答题Buy-one-get-one-free deals (aka BOGO) are among the most frequently used in-store promotional methods. Within business circles, they are often referred to as “__________”. A、self-reliant B、self-dependant C、self-liquidating D、self-imaging简答题Business buyers respond to economic factors, not personal factors. () A、正确 B、错误简答题Factory outlets are owned and operated by manufacturers, offering favourable prices on a wide range of mostly ____, ____, or ____ goods. A、surplus B、discounted C、household D、irregular简答题Colgate offers toothpastes to its customers with different needs like sensitivity, whitening, and launches different toothpastes brands. This is called ____ marketing. A、mass B、differentiated C、undifferentiated D、concentrated简答题选择题 1)The development of a product starts by defining the benefits it offers to consumers. These benefits are commonly presented and delivered by _____ A、product attributes B、product packaging C、product naming D、product labelling简答题Theterm macro-environment refers to larger societal forces that canaffect the micro-environment. () A、正确 B、错误简答题Uncontrollable environmental factors include: ______. A、general economic conditions B、technology C、public policies D、sociocultural changes简答题______ is a person's way of living as expressed in his or her psychographics. It involves a person's activities, interests and opinions. A、Hobby B、Lifestyle C、Social status D、Life-cycle简答题____ is the process of introducing a new product or production method into commerce—making it available on the market. A、Marketing strategy development B、Business analysis C、Product development D、Commercialisation简答题Monopolistic competition occurs when an industry has many firms offering products that are similar but not ____. A、equal B、different C、identical D、distinct简答题Deficiency needs include _____. A、esteem needs B、friendship and love C、security needs D、physiological needsKey: ABCD简答题The product mix, also called product ____, of a company involves all products that a company has for sale. A、line B、portfolio C、package D、range简答题Ethical marketing practices may include ______. A、social marketing B、cause-related marketing C、green marketing D、responsible purchasing简答题______ are a society's relatively permanent and ordered divisions whose members share similar values, interests, and behaviours. A、Cultures B、Values, beliefs and attitudes C、Social classes D、Personal factors简答题When a business plans to send messages via socializing apps to make a buzz, it needs to consider _____. A、message strategy B、channel strategy C、message frequency D、price简答题Which of the following is/are the options that companies have when they decide to go global?() A、Exporting. B、Joint venturing. C、Direct investment. D、Importing.简答题The product mix width refers to the total number of items a company carries within the product lines. () A、正确 B、错误简答题Examples of areas typically considered as strengths and weaknesses include _____. A、financial resources; B、physical resources; C、human resources; D、access to natural resources.