简答题Many characteristics may influence buyer's perceptions and responses. The major categories of characteristics include: ______. A、cultural characteristics B、social characteristics C、personal characteristics D、psychological characteristics简答题____ is the practice of shoppers visiting stores to learn about and try products and later purchasing them at lower prices online. A、Prospecting B、Warehousing C、Retailing D、Showrooming简答题The R&D department will develop and test one or more physical versions of the product concept. Developing a successful ____, however, can take days, weeks, months or even years. A、model B、prototype C、proposal D、type简答题T______ are examples of tangible products. A、Clothes B、Mobile phone C、Toys D、Cars简答题____ means when the new product idea should be able to survive in the market. A、Selling points B、Technical feasibility C、Profitability D、Market viability简答题B2B marketers may roll up their ______ and work closely with their business customers during all stages of the buying process. A、trousers B、sleeves C、shirts D、suits简答题Which of the following is/are key driving factor() of companies’ adopting sustainable marketing?() A、Customer demand for socially responsible products and actions. B、Companies demand sustainability initiatives from their suppliers. C、New regulations and public policies. D、Increasing cost and volatile prices of natural resources.简答题The information collected from sources like _______, ________, ________ and other market players can be called marketing information. A.competitors A、resellers B、suppliers C、NGOs简答题In order to improve product accessibility, _____ tactics can be considered. A、selective distribution B、intensive distribution C、franchising D、exclusive distribution简答题____ give consumers a deal for buying more of a product. A、Bulk purchase promotions B、Limited-time offers C、Coupons D、Punch cards简答题Successful email campaigns must be ______. A、engaging B、relevant C、informative D、Entertaining简答题When cash cows lose their appeal and move towards deterioration, then a/an ___________ policy may be pursued. A、retrenchment B、paucity C、absence D、reduction简答题The supply chain consists of two major parties. They are ____ partners and ____ partners. A、upstream B、upper-level C、downstream D、lower-level简答题In evaluating different market segments, a company must pay attention to three factors. They are ______. A、company objectives and resources B、company size C、segment structural attractiveness D、segment size简答题Social media participants in any particular virtual community can be divided into three segments: A、influencers B、individuals C、consumers D、suppliers简答题Which of the following is not the feature of supermarkets? A、Low-cost B、Low-margin C、Low-volume D、Self-service简答题The earliest forms of personal selling involved _________ systems. The participants in a transaction directly exchange goods or services for other goods or services without using money. A、barter B、exchange C、trade D、market简答题Themedia can affect general public’s attitudes towards a companyor its product. () A、正确 B、错误简答题The aspects of international marketing environment include: A、The International Trade System B、Economic Environment C、Political-Legal Environment D、Cultural Environment简答题A company can pursue one of the four strategies for each SBU. It can invest more in the SBU to _______ its share. A、reduce B、build C、distribute D、add