简答题Lindsay is writing a property description for a new real estate brochure. To make her brochure more effective, Lindsay should anticipate her audience. This means she A、 identifies the property's outstanding traits and describes them clearly. B、 concentrates on the price and value of the property. C、 writes using familiar words and a friendly, informal tone. D、 considers what the readers like and how they will react to the message.简答题Which of the following is an effective opening for a routine information request letter? A、 Please answer the following questions about your Web hosting services. B、 My name is Jill Aubrey, and I am the office manager for Cape Consulting Inc. C、 I recently read an article about your firm in the Cape Cod Times. D、 Cape Consulting Inc. is the premier communication-consulting firm in the Cape and islands area.简答题Porter's company has decided to let employees use instant messaging (IM) as an internal communication tool, and she wants to make sure that she's using it professionally. What should she do? A、 Make sure she's available via IM at all times so that her colleagues can always reach her. B、 Include both professional and personal contacts on the same IM contact list for efficiency. C、 Respect her receivers by using proper grammar, spelling, and proofreading in her instant messages. D、 Create an imaginative IM name for herself such as "PrettySmart1."简答题Which of the following represents a goal for business writers? A、 You should concentrate on your feelings in business messages. B、 You should get your audience to believe and accept your ideas. C、 You should create messages that are lengthy to demonstrate your superior intellect and language skills. D、 You should write business messages from your perspective.简答题Which of the following business messages would use the direct strategy? A、 A letter denying credit to a customer. B、 A sales letter. C、 A letter rejecting a customer's claim. D、 An e-mail to your staff reminding them of the upcoming all-staff meeting.简答题Marketing Director Kiprova will inform the board of directors that customers are not responding positively to the company's Paris Hilton ads. Which of the following is the most appropriate announcement? A、 Our customers are ripping on our Paris Hilton ads, even though we know these ads rock. B、 Our customers are badmouthing this awesome new marketing campaign; they are obviously just out of it. C、 At the meeting you will receive reports on recent customer criticism of the new Paris Hilton ads. D、 It has come to my attention that our customers have denigrated our strategic implementation of Paris Hilton's notoriety in our novel ad campaign.简答题Jackson is sending an e-mail message about an important upcoming meeting. Which of the following represents the most effective subject line? A、 Urgent! B、 Our next staff meeting will be held on the 15th of August. C、 Please Attend Staff Meeting August 15 D、 Please Read NOW简答题Which of the following best avoids a long lead-in? A、 Yes, we will send the information you requested. B、 This is to advise you that we will send the information you requested. C、 You may be interested to learn that we will send the information you requested. D、 I am writing this letter to inform you that we will send the information you requested.简答题Which of the following is the most appropriate closing for an e-mail message or memo? A、 Please submit your report by August 1 so that the information can be presented at the seminar. B、 Please let me know if I may be of further assistance. C、 Thank you in advance for answering my questions. D、 It's been great talking with you.简答题Which of the following contains no sentence faults? A、 Which is why we are considering new health insurance options. B、 HealthNet's coverage is extensive, and the rates are fair. C、 Review the list of benefits, then let me know what you think. D、 Having good health insurance is important to employees we need to keep that in mind.简答题Brittany is writing a business report about protecting workplace data and will be conducting an interview with a data security expert. What is the best advice you can give her? A、 Call before the interview to confirm the arrangements, and then arrive on time. B、 Learn about the individual she is interviewing, and research the background and terminology of the topic. C、 Use open-ended questions rather than yes-or-no questions to draw out the responses from the expert. D、 Brittany should complete all these steps.简答题The buffer in a bad-news message to employees should A、 explain the organization's side of the story. B、 mention reader benefits related to the reasons for the denial. C、 provide information about an alternative if one exists. D、 be a neutral or positive statement that transitions to the reasons for the bad news.简答题You work for a development firm and must explain to a customer the results of a year-long study of potential sites for new stores. In what format should you develop this report? A、 Memo or e-mail format B、 Printed form C、 Letter format D、 Manuscript format简答题A bad-news message, whether delivered in person or in writing, is usually better received when you A、 give the reasons before the bad news. B、 immediately share the bad news. C、 provide the reasons and explanations but conceal the bad news. D、 combine the buffer and bad news.简答题On behalf of your civic organization, you are inviting a motivational speaker to your semiannual meeting. Although you cannot provide a fee to the speaker, you will guarantee the speaker an enthusiastic audience and a positive impact on the community. You are focusing on A、 direct benefits. B、 indirect benefits. C、 monetary value. D、 statistical analysis.简答题Before Melissa organizes and composes her message, she should ask two questions: (1) Why am I sending this message? and (2) A、 Why did my boss give this task to me? B、 What do I hope to achieve with this message? C、 How can I get this message written as quickly as possible? D、 Do I have enough time and financial resources to complete the work?简答题You are selecting a channel for sending your message. Which of the following is NOT a factor to consider when making this decision? A、 Amount and speed of feedback as well as interactivity required B、 Cost of the channel C、 Confidentiality and sensitivity of the message D、 Your competitors' channel use简答题Which of the following sentences best focuses on the audience? A、We are very pleased to have you as our newest customer. B、You can help us by sending us your payment immediately. C、Register now to lock in your preferred travel dates. D、All sentences are focused on the audience rather than the sender.简答题Which of the following message openings is the most direct opening for an e-mail message announcing a new telecommuting plan? A、 A number of employees have asked about telecommuting options. B、 Many businesses have been implementing telecommuting programs, and we have studied their programs extensively. C、 Rising gas prices have led many companies to allow telecommuting, and we think this might be a good idea for our company. D、 Our new telecommuting program will begin on August 1.简答题When you use the AIDA persuasive approach, your first task is to gain the reader's attention (A). Which of the following represents your second step, or "I" tasks, of AIDA? A、 Describe the benefits a product or service offers and make rational or emotional appeals. B、 Include details of your company's reliability and reputation. C、 Grow more excited about your product and yourself as a salesperson. D、 Identify a proverb or famous quotation.