When you use the AIDA persuasive approach, your first task is to gain the reader's attention (A). Which of the following represents your second step, or "I" tasks, of AIDA?
A、 Describe the benefits a product or service offers and make rational or emotional appeals.
B、 Include details of your company's reliability and reputation.
C、 Grow more excited about your product and yourself as a salesperson.
D、 Identify a proverb or famous quotation.
A、 Describe the benefits a product or service offers and make rational or emotional appeals.
B、 Include details of your company's reliability and reputation.
C、 Grow more excited about your product and yourself as a salesperson.
D、 Identify a proverb or famous quotation.
数字时代的商务英语写作
章节列表
Unit 1 Introduction: What Is Business8Unit 2 Business Writing Process26Unit 3 Business Writing Techniques28Unit 4 Routine and Informative Business Messages29Unit 5 Persuasive Messages30Unit 6 Negative Messages30Unit 7 Business Reports & Proposals30Unit 8 Employment Messages30Unit 9 Social Business (Goodwill) Messages15Final Test20