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酒店商务英语
Hotel Marketing
题目详情
简答题
Information means operations data or information that is provided by the customer to enable efficient and customized service. ()
A、正确
B、错误
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简答题
Hotels are high in degree of labor intensity. () A、正确 B、错误
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golf clubs are the supporting facilities. () A、正确 B、错误
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Attitude of the waiter belongs to the explicit service. () A、正确 B、错误
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Rewards and incentives like coupons or special offers can be paired with requests for reviews or other user-generated content to double the customer engagement impact. () A、正确 B、错误
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legal documents are the facilitating goods. () A、正确 B、错误
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customer preferences are the facilitating goods. () A、正确 B、错误
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Hospitals are high in degree of interaction and customization. () A、正确 B、错误
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Explicit Services are benefits readily observable by the senses. () A、正确 B、错误
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Implicit services are the psychological benefits or extrinsic features which the consumer may sense only vaguely. () A、正确 B、错误
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Customer engagement is the strongest indicator of customers’ feelings about your hotel’s brand. () A、正确 B、错误
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Golf course is a supporting facility. () A、正确 B、错误
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Creating leadership boards to ignite competition among new customers will boost post sign-up engagement gamification. () A、正确 B、错误
简答题
Strong branding will not make customers want to engage on an emotional level. () A、正确 B、错误
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Airlines are low in degree of labor intensity. () A、正确 B、错误
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Supporting facilities are the physical resources that must be in place before a service can be sold. () A、正确 B、错误
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Facilitating Goods are the material consumed by the buyer or items provided by the consumer. () A、正确 B、错误
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If people love your brand, they’ll definitely pick you over competitors. () A、正确 B、错误
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If people like your brand, they will definitely come back and buy again. () A、正确 B、错误
简答题
Professional services companies are usually high in labor intensity and customization. () A、正确 B、错误
酒店商务英语
章节列表
Hotel Strategy (1)
20
Hotel Strategy (2)
20
Hotel Marketing
20
Industry Competition
20
Food and Beverages
20
Service Management
20
Hotel Human Resources
20
Final Exam
50
Business Communications
20