简答题Focusing your attention on quarterly performance improvements is a long-term objective.简答题Strategic Objectives are focused internally on competition in relation to your hotels direct competitors. () A、正确 B、错误简答题Room for children to play is an example of how hotels create a sustainable competitive advantage.简答题Long-Term objectives prevent us from focusing too much on short-term results.简答题Achieving lower overall costs than competing hotels is an example of strategic objectives. () A、正确 B、错误简答题Strategic Objectives are the hotel’s goals related to marketing standing and competitive position. () A、正确 B、错误简答题Incomplete makes a good company vision. () A、正确 B、错误简答题Increased shareholder value—in the form of an upward-trending stock price is not an example of financial objectives. () A、正确 B、错误简答题A hotel pursuing a differentiation strategy is targeting a broad market.简答题Smart hotel managers always looking for ways to increase revenue by offering ancillary products and services that add value to the customer experience. () A、正确 B、错误简答题The purposes of setting objectives is to serve as means to track your hotel’s performance and progress. () A、正确 B、错误简答题Customizing the standard product will not achieve differentiation in the eyes of the customer.简答题Financial Objectives are focused externally on the hotel’s operations and activities.简答题Make the constant quest for sustainable competitive advantage at center stage in crafting your strategy will create a sustainable competitive advantage.简答题Annual increases in after-tax profits of x percent is an example of financial objectives. () A、正确 B、错误简答题Communicates management’s hopes and dreams for the hotel to its stakeholders will develop a strategic vision. () A、正确 B、错误简答题A hotel’s business model sets forth the logic for how its strategy will create value for customers, while at the same time generate revenues sufficient to cover costs and realize a profit. () A、正确 B、错误简答题Communicating the strategic vision helps employees commit to the hotel’s chosen strategic direction. () A、正确 B、错误简答题Winning an x percent market share is an example of financial objectives. () A、正确 B、错误简答题The customer does not value proposition. () A、正确 B、错误