简答题\n \n \n \n \n \n \n \n \n \n \n 以下关于意见领袖中说法正确的是（ ）\n \n \n \n \n \n \n \n \n \n \n A.\n 意见领袖这个概念是施拉姆在《人民的选择》当中提出的。\n \n \n \n \n \n \n B.\n 这个观点认为大众媒体的信息并不是直接流向一般的受众，而是经过了意见领袖这一中间环节。\n \n \n \n \n \n \n C.\n 在互联网上，人们聚合在一批人的周围,听他们发表观点，在网上发出或支持或反对的声音,甚至延伸到网下，采取相应的行为。这样被包围着的一批人,就是新意见领袖。\n \n \n \n \n \n \n D.\n 新一届领袖的分类一般来说可以分为三类，包括文体界明星、知识分子与地方官员、草根领袖等。\n \n \n \n \n \n简答题\n \n \n \n \n \n \n \n \n \n \n 《十三五之歌》是神秘的“复兴路上工作室”推出的第十个作品。 （ ）\n \n \n \n \n \n \n \n \n \n \n A.\n 对\n \n \n \n \n \n \n B.\n 错\n \n \n \n \n \n简答题\n \n \n \n \n \n \n \n \n \n \n 意大利经济学家帕累托提出的（ ），用以描述英国社会的财富分配问题。\n \n \n \n \n \n \n \n \n \n \n A.\n 二八定律\n \n \n \n \n \n \n B.\n 长尾理论\n \n \n \n \n \n \n C.\n 黑天鹅效应\n \n \n \n \n \n \n D.\n 马太效应\n \n \n \n \n \n简答题\n \n \n \n \n \n \n \n \n \n \n 美国《连线》杂志主编克里斯·安德森归纳了长尾理论能够生效的三种力量，分别是（ ）。\n \n \n \n \n \n \n \n \n \n \n A.\n 有人生产\n \n \n \n \n \n \n B.\n 有人购买\n \n \n \n \n \n \n C.\n 有人提供方便的信息\n \n \n \n \n \n \n D.\n 有人提供折扣\n \n \n \n \n \n简答题\n \n \n \n \n \n \n \n \n \n \n 疫情影响下，直播电商蓬勃发展，主要体现在（ ）\n \n \n \n \n \n \n \n \n \n \n A.\n 直播电商向直播经济迈进。直播电商的线上购物体验与“云逛街”逐渐接近，向直播经济进化。\n \n \n \n \n \n \n B.\n 全民皆主播。工厂直播、商户直播、档口直播和线下直播基地将崛起。\n \n \n \n \n \n \n C.\n 直播电商不断向货源靠近，具备小批量、多款式、快速返单能力的柔性供应链才能满足消费者需求。\n \n \n \n \n \n \n D.\n 直播电商将在商品市场和服务市场齐头并进，直播电商竞争将更加激烈。\n \n \n \n \n \n