简答题\n \n \n \n \n \n \n \n \n \n \n 以下哪个不属于亚文化表现形式（ ）\n \n \n \n \n \n \n \n \n \n \n A.\n 腐文化\n \n \n \n \n \n \n B.\n 文艺青年\n \n \n \n \n \n \n C.\n 汉服运动\n \n \n \n \n \n \n D.\n “搞基“文化\n \n \n \n \n \n简答题\n \n \n \n \n \n \n \n \n \n \n 以下关于Web1.0时代和Web2.0的表述中错误的是（ ）\n \n \n \n \n \n \n \n \n \n \n A.\n Web1.0是相对于Web2.0而言的，Web1.0时代的网络应用是“一对多”。\n \n \n \n \n \n \n B.\n 门户网站是Web1.0的经典形式，互动较多，内容生产主要是以编辑为主。\n \n \n \n \n \n \n C.\n Web2.0时期的网络应用是“一对多”与“多对多”并立，出现了以个人为中心的传播形式，互动性加强，内容生产包括信息交互与行为记录。\n \n \n \n \n \n \n D.\n Web 2.0时代鼓励作为信息最终利用者通过参与和分享，产生个人化的内容，从而使得整个网络上可供分享的资源变得更丰富。\n \n \n \n \n \n简答题\n \n \n \n \n \n \n \n \n \n \n 许可Email营销的基本要素不包括（ ）。\n \n \n \n \n \n \n \n \n \n \n A.\n 用户事先许可\n \n \n \n \n \n \n B.\n 通过电子邮件传递信息\n \n \n \n \n \n \n C.\n 信息对用户是有价值的\n \n \n \n \n \n \n D.\n 对用户收费\n \n \n \n \n \n简答题\n \n \n \n \n \n \n \n \n \n \n 戴尔公司的网络直销有哪些优势？（ ）\n \n \n \n \n \n \n \n \n \n \n A.\n 降低成本\n \n \n \n \n \n \n B.\n 减少库存积压\n \n \n \n \n \n \n C.\n 按顾客需求量身定制产品\n \n \n \n \n \n \n D.\n 提高知名度\n \n \n \n \n \n简答题\n \n \n \n \n \n \n \n \n \n \n 数字化是新媒体的显著技术特征，主要体现在（ ）\n \n \n \n \n \n \n \n \n \n \n A.\n 与传统媒体相比，新媒体的数字化特征拓展了传输手段、接收终端和表达形式的多样性。新媒体将传统媒体的长处集于一身，最大限度地实现了传播形式的“兼容并包”。\n \n \n \n \n \n \n B.\n 数字化的新媒体打破了报纸、广播、电视等媒介之间的壁垒，使得同一内容具有了多介质传播的可能。\n \n \n \n \n \n \n C.\n 数字化的新媒体大大增强了不同形式的媒介彼此之间的互联性，传播呈现出立体化、全景式的特点。\n \n \n \n \n \n \n D.\n 数字化技术为海量信息传播提供基础，以数字化技术为特征的新媒体基于互联网平台，几乎可以无限量地储存和传播消息。\n \n \n \n \n \n简答题\n \n \n \n \n \n \n \n \n \n \n 如今新技术的发展趋势主要包括（ ）\n \n \n \n \n \n \n \n \n \n \n A.\n 数据化：数字技术走向大数据时代\n \n \n \n \n \n \n B.\n 智能化：计算机网络技术从web1.0到web3.0\n \n \n \n \n \n \n C.\n 移动化：移动通信技术从1G到5G\n \n \n \n \n \n \n D.\n 媒体融合：资源通融、内容兼融、宣传互融、利益共融\n \n \n \n \n \n简答题\n \n \n \n \n \n \n \n \n \n \n 网络道德伦理是人们在信息交往了中应当遵守的基本行为准则，可归纳出以下原则（ ）。\n \n \n \n \n \n \n \n \n \n \n A.\n 无害原则\n \n \n \n \n \n \n B.\n 知情同意原则\n \n \n \n \n \n \n C.\n 尊重原则\n \n \n \n \n \n \n D.\n 公正原则\n \n \n \n \n \n简答题\n \n \n \n \n \n \n \n \n \n \n 基于位置的服务（LBS）与营销相结合，有利于企业精准覆盖线下目标客户。（ ）\n \n \n \n \n \n \n \n \n \n \n A.\n 对\n \n \n \n \n \n \n B.\n 错\n \n \n \n \n \n简答题\n \n \n \n \n \n \n \n \n \n \n 以下属于虚拟社区的是（ ）。\n \n \n \n \n \n \n \n \n \n \n A.\n 天涯论坛\n \n \n \n \n \n \n B.\n 班级微信群\n \n \n \n \n \n \n C.\n 网络直播间\n \n \n \n \n \n \n D.\n 小红书\n \n \n \n \n \n简答题\n \n \n \n \n \n \n \n \n \n \n 在社交媒体用户好友动态、或者资讯媒体和视听媒体内容流中的广告是（ ）。\n \n \n \n \n \n \n \n \n \n \n A.\n 移动广告\n \n \n \n \n \n \n B.\n 信息流广告\n \n \n \n \n \n \n C.\n 搜索引擎广告\n \n \n \n \n \n \n D.\n 互联网电视广告\n \n \n \n \n \n简答题\n \n \n \n \n \n \n \n \n \n \n 互联网与新媒体发展的关键性技术主要包括（ ）\n \n \n \n \n \n \n \n \n \n \n A.\n 互联网技术\n \n \n \n \n \n \n B.\n 数字技术\n \n \n \n \n \n \n C.\n 计算机技术\n \n \n \n \n \n \n D.\n 移动通信技术\n \n \n \n \n \n简答题\n \n \n \n \n \n \n \n \n \n \n 简单来说，“让人说话”是公民表达权的核心。 （ ）\n \n \n \n \n \n \n \n \n \n \n A.\n 对\n \n \n \n \n \n \n B.\n 错\n \n \n \n \n \n简答题\n \n \n \n \n \n \n \n \n \n \n 网民的舆论表达会呈现出高度类型化的特点，属于（ ）。 \n \n \n \n \n \n \n \n \n \n \n A.\n 前十效应\n \n \n \n \n \n \n B.\n 次生效应\n \n \n \n \n \n \n C.\n 马太效应\n \n \n \n \n \n \n D.\n 泛化效应\n \n \n \n \n \n简答题\n \n \n \n \n \n \n \n \n \n \n 2020年7月1日，中国广告协会发布了（ ），是国内第一个关于网络直播赢销活动的专门自律规范。\n \n \n \n \n \n \n \n \n \n \n A.\n 《互联网直播服务管理规定》\n \n \n \n \n \n \n B.\n 《北京网络直播行业自律公约》\n \n \n \n \n \n \n C.\n 《关于加强网络视听节目直播服务管理有关问题的通知》\n \n \n \n \n \n \n D.\n 《网络直播营销行为规范》\n \n \n \n \n \n简答题\n \n \n \n \n \n \n \n \n \n \n 网络上，平等的发声机会代表平等的话语权，每个人的影响力相同。 （ ）\n \n \n \n \n \n \n \n \n \n \n A.\n 对\n \n \n \n \n \n \n B.\n 错\n \n \n \n \n \n简答题\n \n \n \n \n \n \n \n \n \n \n 当前的网络舆论场，中间阶层只作为“沉默的少数”而存在。 （ ）\n \n \n \n \n \n \n \n \n \n \n A.\n 对\n \n \n \n \n \n \n B.\n 错\n \n \n \n \n \n简答题\n \n \n \n \n \n \n \n \n \n \n 网络暴力凸显了网络传播人多势众的特征，体现了“多数人的暴政”。 （ ）\n \n \n \n \n \n \n \n \n \n \n A.\n 对\n \n \n \n \n \n \n B.\n 错\n \n \n \n \n \n简答题\n \n \n \n \n \n \n \n \n \n \n 中国传媒业新生态新业态的基本表现主要是（ ）\n \n \n \n \n \n \n \n \n \n \n A.\n 非公有制资本以多种形式进入传媒领域。\n \n \n \n \n \n \n B.\n 以互联网为中心的传播格局形成。\n \n \n \n \n \n \n C.\n 多生产主体，多媒介渠道融合新闻重塑了新闻生产和传播生态。\n \n \n \n \n \n \n D.\n 传统媒体没落，新媒体一往直前。\n \n \n \n \n \n简答题\n \n \n \n \n \n \n \n \n \n \n 搜索引擎营销的主要类型有（ ）。\n \n \n \n \n \n \n \n \n \n \n A.\n 搜索引擎优化\n \n \n \n \n \n \n B.\n 搜索引擎链接\n \n \n \n \n \n \n C.\n 搜索引擎广告\n \n \n \n \n \n \n D.\n 搜素引擎垃圾\n \n \n \n \n \n简答题\n \n \n \n \n \n \n \n \n \n \n 以下关于第四次传播革命催生全新传播环境的说法中错误的是（ ）\n \n \n \n \n \n \n \n \n \n \n A.\n 这个全新的传播环境包括传播媒介、传播结构、传播方式的转变。\n \n \n \n \n \n \n B.\n 这个全新的传播环境的出现也伴随着传播理念，传播文化和传播效果的跃迁。\n \n \n \n \n \n \n C.\n 在这个全新的传播环境中，传者与受者之间的传统关系面临了巨大的转变，传播的权利也面临着深层次的结构调整。\n \n \n \n \n \n \n D.\n 在这个全新的传播环境中，传者与受者之间的传统关系没有发生改变，传播的权利也不需要调整。\n \n \n \n \n \n