简答题\n \n \n \n \n \n \n \n \n \n \n 许可Email营销的基本要素不包括（ ）。\n \n \n \n \n \n \n \n \n \n \n A.\n 用户事先许可\n \n \n \n \n \n \n B.\n 通过电子邮件传递信息\n \n \n \n \n \n \n C.\n 信息对用户是有价值的\n \n \n \n \n \n \n D.\n 对用户收费\n \n \n \n \n \n简答题\n \n \n \n \n \n \n \n \n \n \n 戴尔公司的网络直销有哪些优势？（ ）\n \n \n \n \n \n \n \n \n \n \n A.\n 降低成本\n \n \n \n \n \n \n B.\n 减少库存积压\n \n \n \n \n \n \n C.\n 按顾客需求量身定制产品\n \n \n \n \n \n \n D.\n 提高知名度\n \n \n \n \n \n简答题\n \n \n \n \n \n \n \n \n \n \n 网络媒介权力本质上是一种（ ）权力。 \n \n \n \n \n \n \n \n \n \n \n A.\n 现实\n \n \n \n \n \n \n B.\n 宣传\n \n \n \n \n \n \n C.\n 动员\n \n \n \n \n \n \n D.\n 沟通\n \n \n \n \n \n简答题\n \n \n \n \n \n \n \n \n \n \n 以下是对新型主流媒体建设的基本目标(“四全”)主要内涵的表述，其中正确的是（ ）\n \n \n \n \n \n \n \n \n \n \n A.\n 全时段——涵盖国内外重要领域的重大事件，既有动态追踪,又有深度解读。\n \n \n \n \n \n \n B.\n 全方位——覆盖全媒体公众，既有大众传播，又有小众化、个性化的差异化传播。\n \n \n \n \n \n \n C.\n 全媒体——采用最新的传播技术手段，结合多元传播形态，提升用户新闻体验。\n \n \n \n \n \n \n D.\n 全覆盖——监测社会环境的实时变动,在以秒为单位的竞争中，争取首发权、议程设置权。\n \n \n \n \n \n简答题\n \n \n \n \n \n \n \n \n \n \n 以下属于社交网络营销的案例是（ ）。\n \n \n \n \n \n \n \n \n \n \n A.\n 投放百度搜索引擎广告\n \n \n \n \n \n \n B.\n 扫码开启微信会员卡\n \n \n \n \n \n \n C.\n 向用户发送广告邮件\n \n \n \n \n \n \n D.\n 发布网络团购营销\n \n \n \n \n \n简答题\n \n \n \n \n \n \n \n \n \n \n 在“7·23甬温线特别重大铁路交通事故”中，（ ）是事故最早的信息源。\n \n \n \n \n \n \n \n \n \n \n A.\n 论坛\n \n \n \n \n \n \n B.\n 博客\n \n \n \n \n \n \n C.\n 微博\n \n \n \n \n \n \n D.\n 微信\n \n \n \n \n \n简答题\n \n \n \n \n \n \n \n \n \n \n 2020年7月1日，中国广告协会发布了（ ），是国内第一个关于网络直播赢销活动的专门自律规范。\n \n \n \n \n \n \n \n \n \n \n A.\n 《互联网直播服务管理规定》\n \n \n \n \n \n \n B.\n 《北京网络直播行业自律公约》\n \n \n \n \n \n \n C.\n 《关于加强网络视听节目直播服务管理有关问题的通知》\n \n \n \n \n \n \n D.\n 《网络直播营销行为规范》\n \n \n \n \n \n简答题\n \n \n \n \n \n \n \n \n \n \n 网络社会思潮就是通过互联网传播的社会思潮，与网络舆论等同。 （ ）\n \n \n \n \n \n \n \n \n \n \n A.\n 对\n \n \n \n \n \n \n B.\n 错\n \n \n \n \n \n简答题\n \n \n \n \n \n \n \n \n \n \n 中国正从曾经的传统媒体一元空间，固定渠道的单向传播，走向了传统媒体与新媒体双重话语空间并存，复杂多项的传播格局。（ ）\n \n \n \n \n \n \n \n \n \n \n A.\n 对\n \n \n \n \n \n \n B.\n 错\n \n \n \n \n \n简答题\n \n \n \n \n \n \n \n \n \n \n 以下哪些属于劣质有害信息？（ ）。 \n \n \n \n \n \n \n \n \n \n \n A.\n 广告信息\n \n \n \n \n \n \n B.\n 宣扬危害民族平等与团结的信息\n \n \n \n \n \n \n C.\n 宣扬邪教及其他危害社会的信息\n \n \n \n \n \n \n D.\n 宣言危及国家安全与国家秘密的信息\n \n \n \n \n \n简答题\n \n \n \n \n \n \n \n \n \n \n 在社交媒体用户好友动态、或者资讯媒体和视听媒体内容流中的广告是（ ）。\n \n \n \n \n \n \n \n \n \n \n A.\n 移动广告\n \n \n \n \n \n \n B.\n 信息流广告\n \n \n \n \n \n \n C.\n 搜索引擎广告\n \n \n \n \n \n \n D.\n 互联网电视广告\n \n \n \n \n \n简答题\n \n \n \n \n \n \n \n \n \n \n 网络上，平等的发声机会代表平等的话语权，每个人的影响力相同。 （ ）\n \n \n \n \n \n \n \n \n \n \n A.\n 对\n \n \n \n \n \n \n B.\n 错\n \n \n \n \n \n简答题\n \n \n \n \n \n \n \n \n \n \n 以下关于互联网技术下的全球化与个人化的说法中错误的是（ ）\n \n \n \n \n \n \n \n \n \n \n A.\n 互联网一头连着世界，一头连着每个个体，我们每一个个体都被互联网编制在全球化的网络当中，每一个个体都是全球化生存的一部分。\n \n \n \n \n \n \n B.\n 每个个体都可以随意改变社会全貌。\n \n \n \n \n \n \n C.\n 每个个体都有机会改变社会全貌。\n \n \n \n \n \n \n D.\n 互联网把整个世界纳入到每个个体当中，个体依赖互联网与世界联系，以全球的视野来建立新的社会关系，选择自己的生存方式和生活方式。\n \n \n \n \n \n简答题\n \n \n \n \n \n \n \n \n \n \n 搜索引擎营销的主要类型有（ ）。\n \n \n \n \n \n \n \n \n \n \n A.\n 搜索引擎优化\n \n \n \n \n \n \n B.\n 搜索引擎链接\n \n \n \n \n \n \n C.\n 搜索引擎广告\n \n \n \n \n \n \n D.\n 搜素引擎垃圾\n \n \n \n \n \n简答题\n \n \n \n \n \n \n \n \n \n \n 新闻实践中的“四不”的具体内涵表现为（ ）。\n \n \n \n \n \n \n \n \n \n \n A.\n 不失真：提供真实可靠的新闻资讯，恪守新闻报道职业规范，秉持客观中立的态度是受访网民对网络新闻媒体社会责任感的最主要期待。\n \n \n \n \n \n \n B.\n 不失语：“互联网+”时代的新型主流媒体必须关注社会发展的关键问题，并为社会主流受众提供资讯和设置议题。\n \n \n \n \n \n \n C.\n 不失品：主流媒体是严肃的媒体，影响社会上有影响的人，决不炒作，决不媚俗。\n \n \n \n \n \n \n D.\n 不失位：主流媒体的基本功能就是宣传党和国家的方针政策，党的理论、思想、主张，培育主流价值观，弘扬正能量，宣传方法可以灵活多变，基本原则决不动摇，决不随波逐流，决不见风使舵。\n \n \n \n \n \n简答题\n \n \n \n \n \n \n \n \n \n \n 新意见领袖的产生，一个关键影响因素是（ ）。 \n \n \n \n \n \n \n \n \n \n \n A.\n 知名度\n \n \n \n \n \n \n B.\n 经济实力\n \n \n \n \n \n \n C.\n 社会资本\n \n \n \n \n \n \n D.\n 政治地位\n \n \n \n \n \n简答题\n \n \n \n \n \n \n \n \n \n \n 数字化是新媒体的显著技术特征，主要体现在（ ）\n \n \n \n \n \n \n \n \n \n \n A.\n 与传统媒体相比，新媒体的数字化特征拓展了传输手段、接收终端和表达形式的多样性。新媒体将传统媒体的长处集于一身，最大限度地实现了传播形式的“兼容并包”。\n \n \n \n \n \n \n B.\n 数字化的新媒体打破了报纸、广播、电视等媒介之间的壁垒，使得同一内容具有了多介质传播的可能。\n \n \n \n \n \n \n C.\n 数字化的新媒体大大增强了不同形式的媒介彼此之间的互联性，传播呈现出立体化、全景式的特点。\n \n \n \n \n \n \n D.\n 数字化技术为海量信息传播提供基础，以数字化技术为特征的新媒体基于互联网平台，几乎可以无限量地储存和传播消息。\n \n \n \n \n \n简答题\n \n \n \n \n \n \n \n \n \n \n 网络暴力凸显了网络传播人多势众的特征，体现了“多数人的暴政”。 （ ）\n \n \n \n \n \n \n \n \n \n \n A.\n 对\n \n \n \n \n \n \n B.\n 错\n \n \n \n \n \n简答题\n \n \n \n \n \n \n \n \n \n \n 面对媒介信息时，能够判断消息元素的价值，这属于以下哪种技能？（ ）\n \n \n \n \n \n \n \n \n \n \n A.\n 分析\n \n \n \n \n \n \n B.\n 评价\n \n \n \n \n \n \n C.\n 分类\n \n \n \n \n \n \n D.\n 归纳\n \n \n \n \n \n简答题\n \n \n \n \n \n \n \n \n \n \n 人们面对媒介各种信息时的选择能力、理解能力、质疑能力、评估能力、创造和生产能力、思辨反应能力，以及利用媒介信息为个人生活及社会发展服务的能力，是（ ）。\n \n \n \n \n \n \n \n \n \n \n A.\n 媒介素养\n \n \n \n \n \n \n B.\n 科学素养\n \n \n \n \n \n \n C.\n 知识素养\n \n \n \n \n \n \n D.\n 文学素养\n \n \n \n \n \n