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外经贸英语函电
第一章：基础知识
题目详情
简答题
When it comes to your professional image, a sloppily composed email can do more damage than a weak handshake or a wrinkled suit.
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简答题
Correctness principle comprises correct grammar and punctuation only.
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Courtesy means treating people with respect and friendly human concern. Writers try to consider the reader’s desires, problems, circumstances, emotions and probable reactions to their request.
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The letterhead helps to form the impression of the writer’s firm, usually containing all or some of the following elements: the company’s name and address, postcode, telephone number, fax number, e-mail address, even web address, and etc.
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Business writing differs from other types of writing in that it is not really successful unless it arouses readers’ attention and receives their responses.
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The subject line states the gist of what the letter is about. The short form “Re.” may precede the phrase that carries the subject matter.
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Even if the receiver is known to the writer personally, a formal greeting such as “Dear Sir(s)” or “Dear Madam(s)” is used.
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The inside address contains full postal address and post code only.
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When writing business emails, you are encouraged to use abbreviations, slangs, and multiple exclamation points.
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The salutation is a greeting to the recipient. It varies according to the context. However, there is no need to match it with the complimentary close.
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The subject needs to be concise.
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Use short sentences with correct words (avoiding ambiguous wording and using precise words instead of almost-precise words).
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To make their writing effective, business writers often apply 7C’s Principles (i.e. clarity, conciseness, correctness, concreteness, creativeness, consideration and courtesy) to their writing.
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The full block form layout is the most widely used method of display for business documents.
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We can use “Good morning” or “Good afternoon” in the beginning of an email as salutation.
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When you are writing a letter to your new customer, you may think about the following two factors. Is your message concrete? Have you used specific and definite terms in making an offer or requiring a response?
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It is very common to have your way of contact and company website address in the signature part of your email.
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Please airmail us the latest price list and sample for our reference. ” The above example violates the concreteness principle.
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As with any piece of business writing, you don’t need proofreading when you finish writing emails.
简答题
Conciseness means avoiding unnecessary repetition and wordy expressions, including only relevant facts (with courtesy), and organizing effectively.
外经贸英语函电
章节列表
第一章：基础知识
20
第二章：建交
10
第三章：询盘
9
第四章：报盘
10
第五章：订单与合同
9
第六章：付款
10
第七章：包装
10
第八章：运输
10
第九章：保险
10
第十章：索赔
10
第十一章：拓展知识
44
外经贸英语函电期末复习和测试
70