Culture is one of the most challenging elements of the international marketplace. This system of learned behaviorpattern characteristics of the members of a given society is constantly shaped by a set of dynamic variables:language, religion, values and attitudes, manners and customs, aesthetics, technology, education, and socialinstitutions.To cope with this system, an international manager needs both factual and interpretive knowledge of culture.To some extent, the factual knowledge can be learned; its interpretation comes only through experience.The most complicated problems in dealing with the cultural environment stem from the fact that one cannot learnculture―one has to live it. Two schools of thought exist in the business world on how to deal with culturaldiversity. One is that business is business the world around, following the model of Pepsi and McDonald’s.In some cases, globalization is a fact of life; however, cultural differences are still far from converging.The other school proposes that companies must tailor business approaches to individual cultures. Setting uppolicies and procedures in each country has been compared to an organ transplant; the critical question centersaround acceptance or rejection. The major challenge to the international manager is to make sure that rejectionis not a result of cultural myopia or even blindness.Fortune examined the international performance of a dozen large companies that earn 20 percent or more of theirrevenue overseas. The internationally successful companies all share an important quality: patience. They havenot rushed into situations but rather built their operations carefully by following the most basic businessprinciples. These principles are to know your adversary, know your audience, and know your customer.1.According to the passage, which of the following is true?All international managers can learn culture.Business diversity is not necessary.Views differ on how to treat culture in business world.Most people do not know foreign culture well.2.According to the author, the model of Pepsi ________________.is in line with the theories of the school advocating the business is business the world aroundis different from the model of McDonald’sshows the reverse of globalizationhas converged cultural differences3.The two schools of thoughts _____________.both propose that companies should tailor business approaches to individual culturesboth advocate that different policies be set up in different countriesadmit the existence of cultural diversity in business worldboth A and B4.This article is supposed to be most useful for those _____________.who are interested in researching the topic of cultural diversitywho have connections to more than one type of culturewho want to travel abroadwho want to run business on international scale5.According to Fortune, successful international companies ______________.earn 20 percent or more of their revenue overseasall have the quality of patiencewill follow the overseas local culturesadopt the policy of internationalization